by mp3 » Fri Apr 18, 2008 7:13 pm
you bring up some valid points, and Prem definitely played his part (did you know he also uses the Akai S950 rack sampler - in fact he doesn't even sample on his MPC, he uses it as a sequencer), but there were/are plenty before and after him on the Akai bandwagon. I agree there is a positive association between hip hop and Akai's MPC series. But the same association exists between DnB and MPC.
Between Akai, EMU, and Ensoniq, I could name at least five top hip hop producers that swear by each brand. Notables who use Emu and Ensoniq samplers below.
EMU: Pete Rock, Beatminerz
Ensoniq: Alchemist, Kanye
Don't forget, EMU essentially created the sampling workstation product niche with the SP series. They had a good 2-3 year head start on Akai's first MPC. And you can only discount EMU's influence in hip hop if you disregard those machines. The SP-1200 enjoyed one of the longest production runs in the electronic music industry.
So to me, it all goes back to ease of use and cost. If you're an outsider, yeah its easy to say 'go get an MPC to be authentic' but from within, don't make the mistake of thinking that we don't understand the capabilities and weaknesses of the MPC, and use other machines like the EMUs (and Yamaha's A-series) in a complementary or even main role. A great deal of us use our MPCs mainly as sequencers, and use other rack or keyboard samplers to actually carry out the sampling portion of our work. I've been producing hip hop for over 12 years now, and my first experience was with an SP-12 Turbo. I got my first MPC 3 years ago.
And last point, I've never, not once, heard any hip hop producer say something along the lines of 'ugh EMUs are for trance'. I don't know where you got that tidbit from because I'm always networking with hip hop producers. And I've encountered several that use EMU rack samplers. And EMU is an American company, there is plenty of brand awareness within American hip hop of EMU. Plenty. I agree that there is a positive association of Akai and hip hop, but I totally disagree when you say that there is some sort of negative association happening within hip hop toward EMU samplers. There is however a negative association with making beats on the computer, although the computer based camp is gaining strength.
Hip hop tradition is built on repurposing technology. Prime example is the turntable. So even if no positive association is there, don't think for a second that they aren't being used.